No longer will you be forced to torturously wrestle with a bottle of ketchup to properly sauce your burgers! Ketchup (or catsup if you’re feeling particularly highbrow) by the bottle is over and done. Finito! RIP to those trusty little fast food packets. Ketchup by the glob is dead. Long live ketchup by the slice! Apparently.
A Kickstarter project going by the name Slice of Sauce, has transformed one of life’s low-key, consistent pleasures into a Fruit Roll-Up-esque, single-serve, slice of gel trying out its ketchup impression for the first time at an open mic night at your neighborhood bar.
“We’ve since learned that the slice is going to revolutionize the way we sauce,” creator and, ahem, Chief Flavor Innovator, Emily Williams confidently proclaims in a promotional video. Williams claims to have stumbled upon her ketchup-flavored crime against nature while experimenting with grinding and baking desiccated vegetables that would have otherwise been trashed.
“I think anyone on-the-go will appreciate that it’s portable, and can be used anywhere,” adds co-founder Thac Lecong. Quick question: Who are these on-the-go people out there that are struggling with proper condiment-usage as they go about their travels and busy lives? Frankly, Slice of Sauce’s video creates more questions for me than it answers:
In what scenario is sliced, ketchup leather a more appealing alternative than actual, real ketchup? Why couldn’t on-the-go people just use the aforementioned traditional ketchup packets for their hypothetical ketchup emergencies? What is one to do with ketchup slices when faced with ketchup’s most important culinary partner, the mountain of greasy french fries? And most importantly, why are they putting ketchup on the grilled cheese in that video?
Though Slice of Sauce has already more than met their humble $15,000 Kickstarter campaign, the company hasn’t escaped the critical mob mentality of a global, confused internet. Busy, on-the-go people have noted that ketchup in single-use, Kraft-single form would most certainly create more waste than the old-fashioned stuff.
Eagle-eyed food journalist Mayukh Sen was also quick to point out that this product already exists, and has for some time now. Chef Ernesto Uchimura invented “ketchup leather” way back in 2014 while working at Los Angeles restaurant Plan Check. Sure enough, the restaurant’s Yelp page has nearly 3,000 photos, a healthy portion of which single out Plan Check’s buzzy ketchup slices.
Uchimura’s Twitter handle to this day, for what it’s worth, is @KetchupLeather.
The man who literally published a video to YouTube outlining exactly how to make sliced ketchup leathers told Vice Munchies, “I looked Slice of Sauce up and I will say that the Slice of Sauce looks very similar to my invention and the story of how they created it seems thin.”
Whether you opt to experiment with Uchimura’s tutorial, or back Slice of Sauce’s Kickstarter, the fact remains the same. The problematic inherent nature of ketchup – truly the culinary world’s Mobius strip – has finally been solved.